What began as a personal journey to improve my overall health and fitness has grown into a business I never imagined I would be involved in. After all, who ever wakes up one day and says, “I’m going to start a Beef Jerky business”? Out of shape, overweight, and overall just not feeling that great, I discovered a whole new eating philosophy in 2009. Going Primal for me meant simplifying every area of my life, especially the food I eat. I had lost sight of how intimate and important the fuel my body runs on is. It wasn’t difficult to understand the benefits of high quality foods, free of chemicals and preservatives, and eating like our ancestors did – hunters and gatherers.
Armed with this new-found energy and information, I had to find ways to create intense flavors with all natural, primal-inspired foods and found it especially challenging to find quick, all natural, primal-style food on-the-go for the car, airplane, outdoor excursion, or even after a workout. I tried tons of jerky, trail mixes, and fruit and nut bars but it was challenging to find a “healthy” jerky – void of processed, over-salted, and preservative-ridden ingredients. So I did what many jerky lovers have done before me…I bought a dehydrator and started making my own jerky at home. By the time I realized it, I had four dehydrators running in my kitchen at the same time, and I was drying 50 pounds of beef a week for my friends and me. That’s when I realized I had actually started a business… and The New Primal was born.
Today, we continue to expand our snack food products dreaming up a variety of flavors to our signature Jerky Trail Pack product and innovating other Primal snack foods. We appreciate you, the consumer, for sharing in our journey as we continue to grow.